Wind blowing through grass Panel 2

Brand Gap Analysis

Analysing existing communications activity and rebuilding it on the principles of Brand Publishing.

Brand publishing takes an editorial approach to communications. It is not a strategy but rather a mindset and involves understanding who we are as individuals and organisations. It means placing a focus on quality, informative and educational content and moving away from more direct sales and promotional messaging. Working with these principles, allows creative potential to be unleashed within organisations.

Journal

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